We can't believe it is 2023 already! Now that we have rested and recharged we are ready to enter Season 3 of Clëah.
This month we are covering upcoming trending topics and important dates to use for your brand campaigns AND we have some huge INSIDER news to share with you.
Some may think that January is a time to get straight back to business but sometimes the most productive thing to do is relax. January is a time for rest and rejuvenation after the busy festive season. It is the perfect time to recharge and prepare for the year ahead so, embrace the rest. In this month's blog, we will be discussing upcoming trending topics and tools for 2023. We will also be sharing what campaigns you can create using important dates and how you can utilise these for your brand.
We are super excited here at Cleah that we have some amazing new brands on board with us (see our other blog to see who this is) and we are excited to share our journey with you, helping and educating you all along the way this year.
You ready for it?!
USER GENERATED CONTENT (UGC)
Social media platforms: The proliferation of social media platforms has made it easier for consumers to create and share their own content, and for brands to access and repurpose that content.
Authenticity: Consumers are becoming increasingly sceptical of traditional advertising and are more likely to trust content created by their peers. UGC is often seen as more authentic and trustworthy than content created by brands.
Engagement: UGC can be a powerful tool for building engagement and a community around a brand. By encouraging consumers to create and share content, brands can create a sense of ownership and investment among their audience.
Cost-effective: UGC is often cheaper to produce than traditional content and brands can leverage it to increase the reach and visibility of their own content.
Brand advocacy: UGC can also help to build brand advocates, as consumers who create and share content are more likely to be passionate about a brand and to share it with their friends and followers.
Mobile technology: With the rise of mobile technology and mobile social media usage, consumers are able to create and share UGC easily in real-time.
Social proof: UGC can act as social proof, as it can showcase real-life examples of how others are using the product or service and the benefits they are getting out of it.
VIDEO MARKETING
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Increased consumption of video content: With the rise of platforms like YouTube, Vimeo, and TikTok, consumers are watching more video content than ever before. This has created a large and growing audience for video marketing.
Greater engagement: Video is a highly engaging medium, and is more likely to hold viewers' attention than text or still images.
Greater accessibility: Technology advancements such as phones and high-speed internet have made it easier and more affordable for businesses of all sizes to create and distribute video content.
Greater ROI: Video is an effective marketing tool, with businesses reporting higher engagement and conversion rates from video content compared to other types of content.
Greater flexibility: Video can be used for a wide range of marketing goals, including brand awareness, lead generation, and product demos.
Greater reach: Social media platforms like Facebook, Instagram, and TikTok have made it easier for businesses to share their videos and reach a wider audience.
Greater understanding: Video has the ability to convey complex ideas and information in a simple and easily digestible way. It can be used to educate, entertain and inform.
Greater personalisation: Video marketing can be personalised to the target audience based on their age, gender, location, interests, and more.
Did you know that we actually offer Video Marketing as a service to all of our clients? At Clëah we believe your logo is so much more than your brand. It’s your story, it’s your energy, it’s your sounds and your values. We can capture it all within a video, taking sensory branding online and captivating your audience. Our videography service will help you bring your brand to your audience and leave them wanting more. Wow them with stunning videography, giving them a taste of what they could experience when connecting with your brand. Bring your brand directly to your audience!
Get in touch now to enquire about Videography for your brand.
Micro-Moments & Micro-Content
Mobile technology: With the increasing use of mobile devices for searching and consuming information, micro-moments are becoming more prevalent. People are turning to their smartphones and other mobile devices to find answers to their questions and make decisions on the go.
Short attention span: Consumers have shorter attention spans and are looking for quick and easy-to-digest information. Micro-content is designed to be consumed in these short bursts of attention, making it more appealing to today's consumers.
Personalisation: Micro-content allows for greater personalisation as it can be tailored to specific audience segments based on their interests, behavior, and location.
Cost-effective: Micro-content is often cheaper to produce than traditional content and can be used to increase the reach and visibility of a brand.
Increased engagement: Micro-content can be used to build engagement and community around a brand by encouraging consumers to share and create content.
Social media: Social media platforms have made it easier for businesses to create and share micro-content, and reach a wider audience.
Increased competition: With the rise of digital marketing, there is an increased competition among brands to grab the attention of customers and stand out in a crowded market. Micro-moments and micro-content provide an opportunity to do that by providing immediate, relevant and useful information or solutions to customers.
And, that's our top 3 predictions for 2023.. We have already seen a massive surge for UGC, Video and Micro-content on the rise this year so far but we think these will just get even bigger!
What do you think is your top contender out of our predictions?
- Video Marketing
- User Generated Content
- Micro-Content
As we plan for the year ahead, a great social media tool to help you plan and schedule content in advance is to check what important dates are coming up every month.
As we all know February is represented as the month of love, pink, hearts, and more.
But remember, it doesn't always have to be exactly what it represents.
Put your own spin on it, what does your brand align with? Once you have that you can start thinking of campaigns that flow and align with your brand.
So, to get you started here is a list of important dates that may align with your brand and that you can create engaging content around.
Now that you have a list of important dates, pick some ideas from these and create content! For example you may want to put a promotion live ahead of Valentines Day or Pancake Day.
These can be tailored completely to your brand. Please tag us if you utilise any of these key dates! We would love to see them all.
